A journey to discover a new you, begin it at the KOREA BEAUTY FESTIVAL 2025!

The only festival for global beauty fans

to experience and enjoy K-beauty in diverse categories from hair, makeup and fashion to health and wellness!

This summer, as K-beauty heats up Seoul,

experience the most colorful experience to rediscover yourself at the KOREA BEAUTY FESTIVAL held across Seoul✨

🎁Check out Benefits and Programs 👉 https://koreabeautyfestival.com/

📍Festival Period: Jun. 19–Jul. 18, 2025/for 1 month

📍Opening Ceremony & K-Beauty Town : For 4 days from Jun. 19 to 22, 2025/Dongdaemun Design Plaza (DDP)

📍Venues: Popular tourist attractions across Seoul, including Dongdaemun, Myeong-dong, Seongsu, etc.

📢Details

1️⃣The festival for K-beauty fans across the world kicked off at the Korea Beauty Festival Opening Ceremony & K-Beauty Town in Dongdaemun Design Plaza (DDP)

2️⃣Collect your K-beauty Passport, created using your photo styled like a K-pop star! Welcome Center presenting a preview of the ‘K-beauty Journey’  Tour in Myeong-dong
3️⃣K-Beauty Trend Spot offering experience programs and events under five themes have opened across Seoul, including Dongdaemun, Myeong-dong, Seongsu, etc

4️⃣From pre-promotional events for air tickets, accommodation, and more, to a variety of discount benefits!

Enjoy exclusive benefits available only at the KOREA BEAUTY FESTIVAL 2025 that will make your K-beauty tour more special!

📢Organizer : Ministry of Culture, Sports and Tourism

📢Organized by:  Visit Korea Committee, Korea Tourism Organization