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비즈니스 인문학 (Business Humanities)

06-08-2019 | 264 Hit



Business Humanities

Deeper principles of business learning in humanities!

In his previous book, "The Story of Humanities", "Language became the roots of humanities." 

Jo Seung-yeon, who had a funny story about the human language related to the everyday language that we use, 

returned to the second humanities book "Business Humanities". 

This time, he reveals the correlation between two keywords 'business' and 'humanities' that are not easy to find at the glance, 

"business is rooted in humanities" as a unique narrative method.

 

According to the authors, business is more important than human / business knowledge 

because it is created by people and people, not by themselves. 

Therefore, by looking at the core issues of business such as 'organization, leadership, creativity, business ethics, competitiveness, customer management, and self-management' along with stories of war, art, culture and management in human history, do.


[reference : internet Kyobo]

 

About the author

Cho Seung-yeon


World Cultural Expert, Professor at Global Cyber ​​University. He is fluent in English, French and Italian, and is able to read German and Latin. 

He is now studying Chinese and Japanese and studying Asian languages. 

He has served as an outside director at UNFROZENMIND, a British consulting firm, and has participated in international marketing research, including the Korea International Trade Association. 

Currently, he is developing English vocabulary learning contents to be exported to the world as representative of Origin Boca.

 

He was awarded the MAGNA CUM LAUDE at the National Latin Competition in the United States during his high school days. 

He studied various languages ​​including publishing poetry and short stories in American high school student literary magazines. 

After graduating from New York University School of Management (NYU STERN SCHOOL) and studying French for two years, 

he went on to study for two years at the Ecole de Louvre, France's top art school. Currently, 

he is introducing a good book to readers every week as a TVN [Secret Reading Team], and he is actively active based on his knowledge of world history and language ability as he appeared in [EBS World Theme Travel] [MBN Golden Rall] [Abnormal Talks].

His books include "Story Humanities", "The Birth of Business", "Study Skills", "Net Writing" and many others.


[reference : YES 24]


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